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Data challenges stifled growth opportunities: REAL Home & Fashion's ERP system covered numerous areas like supply chain, inventory, sales, and customer behavior. However, lacking proper tools to leverage this data, the company struggled to unlock valuable insights and explore new business opportunities.
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Untracked inventory impacted customer satisfaction: In the retail industry, inventory management was crucial, but REAL Home & Fashion's inefficient tracking often led to stock imbalances, either through stockpiling or shortages, impacting customer satisfaction and the brand's reputation.
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Delayed procurement led to waste of time and budget: The company needed timely material supplies while avoiding over-purchasing or waste. However, due to a lack of a clear procurement process, purchasing decisions often relied on incomplete or outdated data, incurring additional costs and resources.